ABOUT US

Rooted in Faith.
Driven to Transform.

The Asr Initiative is a platform for active Muslims to develop into principled leaders who are grounded in authentic knowledge and committed to positive change.

Our Story

Generations of graduate Muslim activists are being underutilised in making an impact on wider society.

Projects such as ISOC, grassroot initiatives & charity work, which require an intense level of leadership experience, result in the cultivation of talent heavily sought out in the professional space. In 2015, a group of former ISOC presidents came together and recognised the need of Muslim leaders in specialist fields post-university life, to further activism in wider society.

The Asr Initiative aims to reignite one's leadership and activist talents beyond a university space while being underpinned by a divine Islam-centric framework.

Our Vision

Prominent Muslim activists, change-makers and leaders within society are key vehicles for Islam.

Our vision is to create and nurture a generation of Muslims who embody the qualities found within Surah Al-'Asr, namely living by the revelation, understanding our reality and acting with resolve.

Our Mission

The Asr Initiative seeks to provide a platform for active Muslims to develop into principled leaders who are grounded in authentic knowledge, with a comprehensive Islamic vision.

We aim to provide participants with the necessary mind-sets and skills required to become agents of positive influence in the wider society.

OUR VALUES

Guiding Principles

Revelation.

We envision a community of Muslim leaders connected to divine revelation.

Our work is faith-driven; the Qur'an and the example of the Prophet Muhammad ﷺ inspire everything we do.

Reality.

We envision a community of Muslim leaders grounded in reality.

We emphasise having a finger on the pulse of our society, and our work is firmly rooted in our reality and context as Muslims living in Britain.

Resolve.

We envision a community of Muslim leaders who have the resolve to act.

Our work is action-oriented and we work hard to effect positive change as inspired by our faith whilst not being swayed by challenges.

Ready to make an impact?

Join our programme, events or partner with us.